Cathy Engelbert

So, well, first of all, half of our existing teams invested in it. So it was 16% altogether, but about 6% of that were existing investment investors like the size and the Seattle group and, um, Indiana, um, you know, Washington, Ted Leonsis. Um, so yeah. So it was about 10% outside investors like Nike and Michael Dell and Condoleezza Rice and Swin Cash and Pau Gasol and Baron Davis.

So we opened it up to a broader group of diverse investors, Melody Hobbs and Gayle King. Like we're really proud of what we did back then. And it served us well. I mean, we would not be where we are today, not even close without that capital and having deployed it. Again, so many different things, including, you know, marketing, including we launched our first ever in-season competition.

So we opened it up to a broader group of diverse investors, Melody Hobbs and Gayle King. Like we're really proud of what we did back then. And it served us well. I mean, we would not be where we are today, not even close without that capital and having deployed it. Again, so many different things, including, you know, marketing, including we launched our first ever in-season competition.

So we opened it up to a broader group of diverse investors, Melody Hobbs and Gayle King. Like we're really proud of what we did back then. And it served us well. I mean, we would not be where we are today, not even close without that capital and having deployed it. Again, so many different things, including, you know, marketing, including we launched our first ever in-season competition.

We have our Commissioner's Cup well before the NBA did it as a nice little, you know, trial run for the NBA's Emirates Cup now. And again, we're just able to produce all of our preseason games. We weren't able to do that before. We just had this record-breaking game between the Indiana Fever and the Brazilian national team, a preseason game that averaged 1.3 million viewers on ESPN.

We have our Commissioner's Cup well before the NBA did it as a nice little, you know, trial run for the NBA's Emirates Cup now. And again, we're just able to produce all of our preseason games. We weren't able to do that before. We just had this record-breaking game between the Indiana Fever and the Brazilian national team, a preseason game that averaged 1.3 million viewers on ESPN.

We have our Commissioner's Cup well before the NBA did it as a nice little, you know, trial run for the NBA's Emirates Cup now. And again, we're just able to produce all of our preseason games. We weren't able to do that before. We just had this record-breaking game between the Indiana Fever and the Brazilian national team, a preseason game that averaged 1.3 million viewers on ESPN.

And then our draft was the second most viewed ever, the most viewed compared to MLB and NHL in their history. So we're seeing the returns of that investment in a big way and the values of our teams going up. So that capital raise, when you saw the people that came and invested, I think gave confidence to all of our owners to invest in their teams, which is driving their team values up.

And then our draft was the second most viewed ever, the most viewed compared to MLB and NHL in their history. So we're seeing the returns of that investment in a big way and the values of our teams going up. So that capital raise, when you saw the people that came and invested, I think gave confidence to all of our owners to invest in their teams, which is driving their team values up.

And then our draft was the second most viewed ever, the most viewed compared to MLB and NHL in their history. So we're seeing the returns of that investment in a big way and the values of our teams going up. So that capital raise, when you saw the people that came and invested, I think gave confidence to all of our owners to invest in their teams, which is driving their team values up.

So I think it's you know, a bit of a confidence builder and, you know, capital and valuation is all about confidence in the business and what you're building here. And, you know, to your question about the, or point about the media deal, we're not even done yet. So that was our tranche one media deal, which actually was much more than triple five to six times.

So I think it's you know, a bit of a confidence builder and, you know, capital and valuation is all about confidence in the business and what you're building here. And, you know, to your question about the, or point about the media deal, we're not even done yet. So that was our tranche one media deal, which actually was much more than triple five to six times.

So I think it's you know, a bit of a confidence builder and, you know, capital and valuation is all about confidence in the business and what you're building here. And, you know, to your question about the, or point about the media deal, we're not even done yet. So that was our tranche one media deal, which actually was much more than triple five to six times.

Yeah. So it's a, that was a 200 million AAV. And we were going in with about 40. But by the time we're done with tranche two, because we still have plenty of inventory left to sell, hopefully we're aiming to be about 260 AV over many years. And that's the other thing.

Yeah. So it's a, that was a 200 million AAV. And we were going in with about 40. But by the time we're done with tranche two, because we still have plenty of inventory left to sell, hopefully we're aiming to be about 260 AV over many years. And that's the other thing.

Yeah. So it's a, that was a 200 million AAV. And we were going in with about 40. But by the time we're done with tranche two, because we still have plenty of inventory left to sell, hopefully we're aiming to be about 260 AV over many years. And that's the other thing.

When you get a big piece of your revenue locked in at a huge number, I mean, this is actually pretty historic or is historic, our largest media deal in the history of women's sports. And as we know, and you know better than anybody, Bill, The landscape's changing so quickly. Streamers are interested in us. They're interested in more year-round content.

When you get a big piece of your revenue locked in at a huge number, I mean, this is actually pretty historic or is historic, our largest media deal in the history of women's sports. And as we know, and you know better than anybody, Bill, The landscape's changing so quickly. Streamers are interested in us. They're interested in more year-round content.

When you get a big piece of your revenue locked in at a huge number, I mean, this is actually pretty historic or is historic, our largest media deal in the history of women's sports. And as we know, and you know better than anybody, Bill, The landscape's changing so quickly. Streamers are interested in us. They're interested in more year-round content.

Partnering with the NBA, we can provide... We're the only two leagues that run counter that can provide over 320 days of live programming to a streamer. And so it was much more attractive to a Disney and Amazon and NBCU with Peacock for the W to be part of this historic deal. So... We're excited about that. Starts next year, next season. This year, we're still under our old deals.