Cathy Engelbert

When you get a big piece of your revenue locked in at a huge number, I mean, this is actually pretty historic or is historic, our largest media deal in the history of women's sports. And as we know, and you know better than anybody, Bill, The landscape's changing so quickly. Streamers are interested in us. They're interested in more year-round content.

When you get a big piece of your revenue locked in at a huge number, I mean, this is actually pretty historic or is historic, our largest media deal in the history of women's sports. And as we know, and you know better than anybody, Bill, The landscape's changing so quickly. Streamers are interested in us. They're interested in more year-round content.

Partnering with the NBA, we can provide... We're the only two leagues that run counter that can provide over 320 days of live programming to a streamer. And so it was much more attractive to a Disney and Amazon and NBCU with Peacock for the W to be part of this historic deal. So... We're excited about that. Starts next year, next season. This year, we're still under our old deals.

Partnering with the NBA, we can provide... We're the only two leagues that run counter that can provide over 320 days of live programming to a streamer. And so it was much more attractive to a Disney and Amazon and NBCU with Peacock for the W to be part of this historic deal. So... We're excited about that. Starts next year, next season. This year, we're still under our old deals.

Partnering with the NBA, we can provide... We're the only two leagues that run counter that can provide over 320 days of live programming to a streamer. And so it was much more attractive to a Disney and Amazon and NBCU with Peacock for the W to be part of this historic deal. So... We're excited about that. Starts next year, next season. This year, we're still under our old deals.

It's a little bit of an unknown thing. We already had our own deals. We already had Amazon. We've had Amazon. This will be our fourth year with Amazon. We have Scripps, Zion, we have CBS. Those are three deals the NBA doesn't have. So everyone just assumes it's just the NBA deal. It's not.

It's a little bit of an unknown thing. We already had our own deals. We already had Amazon. We've had Amazon. This will be our fourth year with Amazon. We have Scripps, Zion, we have CBS. Those are three deals the NBA doesn't have. So everyone just assumes it's just the NBA deal. It's not.

It's a little bit of an unknown thing. We already had our own deals. We already had Amazon. We've had Amazon. This will be our fourth year with Amazon. We have Scripps, Zion, we have CBS. Those are three deals the NBA doesn't have. So everyone just assumes it's just the NBA deal. It's not.

But again, the beauty of going to market, at least for that first tranche of deals with the NBA is that 320 plus days of live program. We're the only two leagues that can do that here in the US. And it paid huge dividends because otherwise we're a four and a half month season bill. And it's not as interesting to a streamer who's on a subscription plan with their subscribers every month, right?

But again, the beauty of going to market, at least for that first tranche of deals with the NBA is that 320 plus days of live program. We're the only two leagues that can do that here in the US. And it paid huge dividends because otherwise we're a four and a half month season bill. And it's not as interesting to a streamer who's on a subscription plan with their subscribers every month, right?

But again, the beauty of going to market, at least for that first tranche of deals with the NBA is that 320 plus days of live program. We're the only two leagues that can do that here in the US. And it paid huge dividends because otherwise we're a four and a half month season bill. And it's not as interesting to a streamer who's on a subscription plan with their subscribers every month, right?

But you need to provide year round content. That's why that was advantage. I mean, obviously, the NBA has been a huge supporter for a long time. David, who launched the league, now Adam, obviously. And I sit on the NBA senior leadership team, which is helpful, you know, because we can, you know, play off one another.

But you need to provide year round content. That's why that was advantage. I mean, obviously, the NBA has been a huge supporter for a long time. David, who launched the league, now Adam, obviously. And I sit on the NBA senior leadership team, which is helpful, you know, because we can, you know, play off one another.

But you need to provide year round content. That's why that was advantage. I mean, obviously, the NBA has been a huge supporter for a long time. David, who launched the league, now Adam, obviously. And I sit on the NBA senior leadership team, which is helpful, you know, because we can, you know, play off one another.

And they've seen a huge now demand for the WNBA game and are always really helpful. We share some back office shared services. But again, we kind of because of that capital raise, been able to hire a lot of people on our own and have our own sellers on that side of things. But yeah, I mean, it's a huge advantage.

And they've seen a huge now demand for the WNBA game and are always really helpful. We share some back office shared services. But again, we kind of because of that capital raise, been able to hire a lot of people on our own and have our own sellers on that side of things. But yeah, I mean, it's a huge advantage.

And they've seen a huge now demand for the WNBA game and are always really helpful. We share some back office shared services. But again, we kind of because of that capital raise, been able to hire a lot of people on our own and have our own sellers on that side of things. But yeah, I mean, it's a huge advantage.

There's a reason why we're the longest tenured women's professional sports league ready to enter season 29. And it's because, you know, we've had a big brother all along.

There's a reason why we're the longest tenured women's professional sports league ready to enter season 29. And it's because, you know, we've had a big brother all along.

There's a reason why we're the longest tenured women's professional sports league ready to enter season 29. And it's because, you know, we've had a big brother all along.