Cecilia Kang

For example,

Yes.

And they began studying that in 2018 and decided in 2019, after a lot of backlash publicly, that they would ban the filter.

But that same year in 2019, Mark Zuckerberg, the CEO, considered bringing the filters back to Instagram.

These were big drivers of engagement and young people like to use them.

And employees within the company implored him not to, including an executive, because she said they were really just so toxic for particularly young girls.

And she said that her own daughter suffered from body dysmorphia.

And she sent an email directly to Zuckerberg asking him to reconsider.

He ignored the email and decided in 2020 to reinstate the beauty filters.

And so lawyers for KGM are going to point to these internal documents and say that this is really the proof that the company not only studied the problem, they recognized there was a problem, and yet they did not tell the public about the problem.

They allowed the tools to continue operating.

The plaintiffs are asking, as you said, for monetary damages.

And they are also asking for changes to the designs of these platforms.

So they're going to ask...

for stronger age verification and tools to make sure that underage users are no longer able to escape the terms and service and use the platforms.

They'll probably also ask for more parental controls and that the companies remove addictive features like infinite scroll and autoplay of videos and snap streaks.

So a snap streak is, it's kind of a game.

And this is why it's been accused of being addictive.

It's messaging between two people.

And the idea is to create a streak of messages between two people.