Cecilia Kang

And

You maintain a streak by communicating every day and sending snaps, which are usually visuals like a photo or some sort of a video or some sort of a message.

And you keep your streak going if you communicate every day.

You lose your streak if you stop even for one day.

That's right.

And it's important to keep in mind that the business model is advertising.

And what really fuels advertising revenue is engagement.

Right.

Engagement is at the heart of this.

And these tools are meant to keep people more engaged.

So you can see why these trials are really so potentially damaging for these companies.

And so that's why we've seen two companies, Snap and TikTok, settle the very first case with KGM.

We don't know the terms of those settlements, but Meta and YouTube are still scheduled to go to trial as defendants in KGM's lawsuit and appear very determined to continue to take this to trial.

well there are many trials that are scheduled first of all so even though two companies were able to settle with kgm in this first case there are numerous more in the state court as well as in federal court going forward the other thing to keep in mind is that the companies especially meta and youtube really feel strongly that they have a good case on their side and they will bring up speech protections like you mentioned rachel

They're going to say that there is a law known as Section 230 of the Communications Decency Act that shields Internet companies from the content they host.

Because Section 230 has been so broad and so strongly used in their favor in so many different instances.

And so they're feeling pretty confident that they can rely on that legal shield once again.

In addition, they reject the idea that social media can be linked to personal injury.

And the company's lawyers are expected to argue that there are many factors that go into mental health issues.

They're going to say that it's multifactorial.