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Cem Atik

๐Ÿ‘ค Speaker
451 total appearances

Appearances Over Time

Podcast Appearances

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

That's one thing.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

And the second thing is we usually, I mean, this is more a network thing.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

So it's not like you can do a lot of ads for it or you just can talk about it.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

We already do ads for that in Europe.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

But mainly these contacts or these leads or businesses that could be interesting for us coming over our M&A network.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

Over the last years and also because we are investor-backed,

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

Happy to be able to say that.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

We have a huge M&A network, over 200, 300 M&A consultants that are interested to just give us the best possible deals because they know that the percentages that we share are much higher than the competition.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

So you win with money, basically.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

So that means if an M&A consultant usually get 5%, we pay him maybe 7%, yeah, that he gives us the good leads.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

So basically, the most important things are the unit economics.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

A lot of people are underestimating this.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

How much my software costs until the user can use it is a really important metric.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

And no one has this on, yeah, overview this number, basically.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

So how big is my overhead?

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

Did I have another Alpex cost?

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

What are actually my monthly average costs that I have to provide the services is the most important thing.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

If I know I do 50k in revenue and I pay only 10k in OPEX and overhead and whatever, I know that I have 40k balance or basically gross profit.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

And I just need to pay taxes and other stuff.

Proven Podcast
Generated $2.5B With Performance Marketing - Cem Atik

But I know my business is healthy, right?