Cem Atik

So if you don't have a control about your economics and I see your P&L and I see that you're just spending like 35%, 50%, 60% in overhead, that's a big no-no for us.

Yeah.

We're just looking for smart, lean, clean setups that are not too complicated to dive in.

Because once we dive in and make it bigger, I mean, you know how it is.

If you just scale a business, it's getting so freaking complicated.

And yeah, you don't need this from the beginning.

That actually depends.

Sometimes it is as easy like they don't have a sales team.

Sometimes it is like their lead gen is not really effective enough.

So let us say you just do ads, Google ads or meta ads, and you just send people or redirect them to your homepage.

I mean, why to your homepage?

What the hell is your intention?

You just want to sell a service, then promote your service on a way that someone can test it at least, at least a bit, before he actually be able to realize if he really needs this or not.

And that has basically changed the process completely.

That's mostly the main issues.

One, they don't really affect the sales team.

And the second one is that the lead gen is not optimized or they didn't even test offers, right?

Let us talk about telehealth as an example.

We have a business we are working with.

They're doing telehealth.