Cem Atik

They're selling minoxidil.

Minoxidil is for hair growth, for people who are not bald like me.

So what happens here is you don't sell minoxidil.

You sell a lifestyle, a feeling, a result.

And you just need to promote this result.

Not minoxidil at all.

So instead of saying like, hey, buy our minoxidil, you just should change the ankle and say, hey, grow your hair back or six months until your old hair is back, something like that.

So you just need to be really precise and really sharp with what you are saying, yeah?

People are not buying minoxidil because they just want to buy minoxidil.

They buy minoxidil because they expect a result for that.

So selling the result and the feeling is much better.

But let us stay on telehealth.

Let us say you are just a platform for mental health, yeah?

So instead of saying, hey, I'm a platform for mental health.

Come here and talk with people to get better, yeah?

You can say like, are you depressed?

We have people you can talk with.

I have X, we can help you to do Y. And this is always a thing.

If you just want to sell something to me, you just need to talk about a pain point.

You just need to talk about my pain point.