Cem Atik

We figured out that services which have a great onboarding process, right?

convert to up to 40% higher, yeah, than softwares which have no onboarding process.

So it don't need to be complicated, yeah?

You just need to tell them how you use your tool properly within video, within short introduction, yeah?

A Loom video is enough, yeah?

And even that, people showing what the tool exactly does in action is something that increases the conversion rate, yeah?

And that is a A-B test that you just can test and it's always successful for the Loom video, yeah?

With Loom video, without Loom video, I mean, test it.

Test it with whatever you want.

You will always win with the Loom one.

That is one A-B test that is working really good.

It's nothing special, yeah?

Also something about, like,

when you're just highlighting really important buttons in the dashboard.

So if you just highlight a button in the dashboard, which is really necessary to move forward in the process to using the software, a lot of people are not just realizing that.

But if you just highlight something, people want to click on it.

And if they click on it and there is an error message, why is it not working?

That is usually a trigger point that people are starting to explore the software.

It's stupid, but that's really something that is working.

What else?