Cem Atik

Look here, someone who used something and is happy with that will like a hundred times more interested to convert or to just buy the service instead of someone who has no idea about what you guys exactly are doing.

And that's pretty much it.

You just need to A, B test your offer.

And if you find something that works, don't stop there.

Find more offers because as more angles you find, as better you can grow.

Because let us say,

free sample is working, fine.

Let us say, yeah, two weeks free sample is working better than one week, as an example.

Okay, then I know this.

So we stop doing one.

And that's basically a process.

You just do a B test over a B test, test different angles, different offers, and try to figure out what is working the best.

And as more offers that works, you find as fast as you can scale.

That's how businesses scale from zero to seven or even eight digits within a year because they don't stop to test.

That is pretty... I mean, there's no... Yeah, just...

Answer that you just can't give over every industry.

But what you can say is that people who are able to do free trials, they are much more likely to convert than people without free trials.

I mean, we all know that.

That's really common.

But we can go a bit deeper.