Chad Rubin

It was one hundred and sixty million dollars, which is the size of many IPOs.

Well, you don't really.

I grew up in the vacuum industry.

So it was a very sort of nice transition to starting my own direct-to-consumer vacuum filter business.

But then I capitalized on a passion.

We started making coffee filters because I love coffee.

So Subana is a pure play SaaS model where one-year commitments build monthly for our clients, really focusing on advanced sellers, and we're an operational platform.

So the point when someone checks out on Shopify or Amazon, all the way to the point of delivery, we do everything in between to make that happen.

So orders, inventory, algorithmic purchase orders, and analytics all in one platform instead of using fragmented softwares.

What's an algorithmic purchase order?

So imagine in the old days, or even today, right now, people go through all these reports.

How many do they need to order?

When do they need to order it?

With what vendor?

At what cost?

What's the minimum based on the lead time?

Using technology to automate that process.

So now you're just approving purchase orders.

So we have a system that takes all the velocity from all the different channels you sell on and will literally automatically place a purchase order for you, awaiting your approval with a bow on top.

So it's replacing human labor and doing it much quicker than what a human can do.