Chad Wittman

Yeah, so we built a Facebook analytics, kind of Facebook insights, and you know this better than anyone else,

Facebook Insights at the time was absolutely terrible.

So we sat down to essentially build out a website and a web application that enabled us to go do this at scale.

So sat down, started building it.

I think it took us about a month or two to actually build out kind of version one.

I had built the very, very, very smallest prototype, and that was starting to gain some steam, maybe 10,000 free users using the app kind of really regularly, some big brands.

Took us about maybe two months to build out a kind of a professional version of that.

We then launched it, uh, crossed our fingers, went to bed that night thinking that maybe what year was that?

What year was that when you launched?

That would have been probably 2012, I believe.

Okay.

Yeah.

Yeah.

I went to bed, wanted to see what happened to, you know, the next, uh, where we wake up with a lot of sales, not many sales.

And I think we woke up to like five sales.

So it was kind of like, okay, this could be really interesting.

At what price point?

I think most of our plans sold at $30 a month.

Right, right.

Yeah, and it was actually really fun because that next day we had a little setup where when the email would come in with the receipt of a sale, it would make a little cha-ching sound.