Charles Gaudet

If I see a client that I absolutely know that I want to help them grow their business,

I'll send them a copy of my book and I'll say, you know, hey, I want you to pay attention to page blah, blah in the book.

I see an opportunity for me to be able to help you.

I'll call you on such and such a date.

And so just having a book, there's an instant perception.

You don't have to tell people at that point you're an expert.

They automatically come to that conclusion themselves.

So you've already gotten rid of one huge objection.

Now it's just a matter of saying, okay, now can this guy really help me?

You know, enough people have asked that I probably should have.

I just haven't had it.

A lot of time and money.

you know, it wasn't, um, a couple thousand.

Yeah.

A couple thousand on the email list.

I launched it to the email.

I did a social media blast.

I purchased some advertising just to make sure that people, that it got out there.

Um,

And, uh, I work, I, you know, I have a number of, um, relationships with different organizations and, and they went out there and promoted, I was a keynote speaker for a big association and I promoted it there.