SaaS Interviews with CEOs, Startups, Founders

EP 343: The Fast Way to Make Money In RealEstate with Charles Gaudet

02 Jul 2016

27 min

5322 words

2 speakers

02 Jul 2016

Audio

Description

Charles Gaudet, founder of Predictable Profits and author of The Predictable Profits Playbook. Charles is a business coaching and online marketing expert who's made money in real estate, self-publishing, and private coaching. Listen in to find out how he became profitable after going $1 million into debt overnight, why you'll do better if you write a book, and why entrepreneurs should be staying in line. Famous 5: Favorite Book? – Losing my Virginity What CEO do you follow? — Marcus Lemonis Favorite online tool? — AdEspresso Do you get 8 hours of sleep?— Yes If you could let your 20 year old self know one thing, what would it be? — Stick with one strategy and master it Time Stamped Show Notes: 00:55 – Nathan's introduction 01:25 – Predictable Profits is a business coaching and marketing company 01:44 – Started his business on a pay-for-performance model, where he's paid a percentage of the business increase he secures for his clients 03:00 – His pet health insurance company closed down in 2000 when the crash happened 04:10 – Ended up investing in real estate 05:30 –Bought his first property off his father on a financed loan 06:22 – "I found myself over $1 million in debt almost overnight" 07:36 – Attracted buyers with incentives for construction loans 08:38 – Developed affiliate relationships with tradespeople and related businesses 10:40 – "If you're looking to get into real estate, align yourself with a private lender" 11:30 – How do you convince a private lender to invest in your deal? 15:00 – The Predictable Profits Playbook: why? 15:10 – "If you look at the most influential people in the world, they've got things in common, They've written a book, and they're public speakers" 15:45 – If you want to be perceived as someone of influence...well, success leaves clues 16:15 – The book is published as a hybrid - it's a combination of self-published and done through a traditional publisher 17:20 – The book sells for $17 on Amazon 17:44 – Around 1500 books have sold so far 18:24 – Charles sends copies of his book to potential clients as an advertising strategy 19:01 – Charles used a ghostwriter 20:10 – "Give the book away as much as you can. Give it away for free if you have to" 20:20 – Hard costs per book are under $3 per copy 20:43 – Most of Charles's income last month came from private clients 21:45 – Connect with Charles at Predictable Profits 22:25 – The Famous Five 3 Key Points: Master one strategy at a time. Focus. Writing a book positions you as an expert - use that influence! Establish multiple income streams - you'll be more financially stable Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Show Notes provided by Mallard Creatives

Chapters

1. What is the main topic discussed in this episode? 2. How did Charles Gaudet end up over a million dollars in debt? 3. What strategies did Charles use to attract buyers in real estate? 4. How can entrepreneurs benefit from writing a book? 5. How did Charles manage to pay off his debt and build a successful business?

Featured

Nathan Latka

Charles Gaudet

Transcription

Chapter 1: What is the main topic discussed in this episode?

0.031 - 23.789 Nathan Latka

This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark.

Chapter 2: How did Charles Gaudet end up over a million dollars in debt?

24.089 - 33.87 Nathan Latka

And I'm your host, Nathan Latka. Every Monday, I give one of you, Top Tribe, 100 bucks to invest in your idea to get it to the top.

Chapter 3: What strategies did Charles use to attract buyers in real estate?

34.431 - 59.606 Nathan Latka

To enter for your chance to win, simply subscribe to the podcast on iTunes now and then text the word Nathan to 33444. Top Tribe, this is episode 343. Coming up tomorrow morning, you'll hear from David Fortino. His business did 15 million in 2015 in a very weird way. Top Tribe, good morning. I'm here with my coffee this morning, and I am smiling because you're going to love our guest.

59.846 - 68.033 Nathan Latka

His name is Charles Gaudet, and he's a world-renowned business coach, best-selling author of the Predictable Profits Playbook, and founder of Predictable Profits.

Chapter 4: How can entrepreneurs benefit from writing a book?

68.354 - 85.589 Nathan Latka

His business and marketing devices have been featured on Inc., Fox Business, Forbes, and many, many others. He can be found at PredictableProfits.com. Charles, are you ready to take us to the top? I am ready. All right, let's do this. First things first, what is Predictable Profits and what are you selling? How do you make money?

86.59 - 94.558 Charles Gaudet

Predictable Profits is a business coaching and marketing company. We essentially help entrepreneurs and existing business owners grow their business.

95.138 - 100.103 Nathan Latka

Okay, and is it when people purchase, are they getting access to a course or how is it delivered?

100.606 - 110.078 Charles Gaudet

Well, initially, I'll tell you, I started growing my business doing a pay for performance model. So I would get paid a percentage of all the increase in profits that I brought my clients.

111.1 - 112.962 Nathan Latka

How do you measure that? That's going to be so difficult.

113.583 - 134.333 Charles Gaudet

It has been, but we live by the motto, there are reasons and results. The only thing that matters is the results. So we... uh, very meticulously track the results of all our marketing activities. So we know how well they're working, uh, and how well, uh, so we can scale and continue to grow. Uh, that's worked out, uh, really well.

134.673 - 147.133 Charles Gaudet

Uh, though what I'll say is, uh, I'm in the middle of right now revamping things a little bit for, uh, some better, uh, life balance, work balance, uh, Um, if you know what I mean.

147.153 - 160.161 Nathan Latka

Sure. No, it makes good sense. And, and, you know, you're, you've done so much. So I want to make sure we focus in on the thing that is generating and the kind of the most success for you. So you've got, well, first off, tell us about the angel finance pet health insurance company. Is that sold off or are you still operating that?

160.664 - 184.123 Charles Gaudet

No, the Pet Health Insurance Company, we closed back in 2000. And in the spirit of true honesty, while we raised money, we were nominated. We raised $50,000. Okay. We were nominated as one of the nation's best seed stage companies by Ernst & Young, selected as such by Venture One. We had several million committed to us by Venture Capitalist.

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Chapter 5: How did Charles manage to pay off his debt and build a successful business?

1413.72 - 1418.108 Nathan Latka

Doing well. We'll hope the market holds out for them. Charles, it's good to hear you're using them just for ad spend.

1418.662 - 1427.713 Charles Gaudet

For Facebook ads, they've just saved an amazing amount of time just being able to do your Facebook advertising.

1428.053 - 1432.679 Nathan Latka

Okay, so as you're doing all this, the books, the courses, the clients, yes or no, are you getting eight hours of sleep every night?

1433.259 - 1433.459 Charles Gaudet

Yes.

1433.9 - 1444.973 Nathan Latka

Okay, and what's your situation? Married, single, do you have kids? Married, three kids. Wow, okay, three kids, and how old are you? 38. Okay, so last question. Take us back 18 years. What do you wish your 20-year-old self knew?

1445.662 - 1452.408 Charles Gaudet

I would say to stay in line. You know, I kind of got trapped.

1453.009 - 1458.394 Nathan Latka

That's like the opposite, Charles, of what everybody says. Everyone says, get out of line, take risks, don't go to college. Why stay in line?

1458.795 - 1475.232 Charles Gaudet

No, what I mean by stay in line is that, you know, when you're ever sitting in traffic and you see the other lane moving faster than the lane you're in, so you jump to the other lane and before long, the cars in the lane you were in started passing you. So frustrating. That is very frustrating.

1475.372 - 1495.952 Charles Gaudet

And I think that one of the big things that I fell into is, you know, particularly being so focused in on growing a business. Back then, I was jumping from one strategy to another, to another, to another, without realizing that if I just stuck to one strategy and mastered that and then went on to another strategy and went on to another strategy, I'd probably be 10 years ahead of where I was.