Charlie Youakim

So where the business started was we were partnering with e-commerce merchants, getting our product displayed on their website, helping them make the sale.

Those types of products initially were like beauty cosmetics, fashion apparel,

supplements, you name it, across all the internet companies.

If you look at the internet e-commerce companies, that's where Sezzle was and other BNPLs.

But Sezzle's a little bit different than the rest of the competition.

We started to go to what I call open loop products faster.

And what I mean by that is we went direct to consumer and said, hey, you don't have to wait for us to find us at a website.

You can sign up for Sezzle Premium.

You can sign up for Sezzle Anywhere.

We'll issue you a virtual card.

And now you can go tap this card anywhere.

And then what happened, Tom, when we started issuing these cards, we became more general purpose.

You know, people are using us at Target.

They're using us at Walmart.

They're using us at Home Depot, Lowe's.

Everywhere in their lives, probably where they're making something like $100 to $120 purchase, like, oh, I'll sizzle this one and split it up over my paycheck.

And that's where we're seeing more and more purchase behavior is toward that just general purpose purchase.

Well, I think one is we've got credit building.

That's the tool in the tool belt that we really believe in.

So we've got young customers, mid to low income, and actually a good number that are new to credit completely.