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Charlotte Smith

👤 Person
68 total appearances

Appearances Over Time

Podcast Appearances

The Growth Workshop Podcast
Episode 12, Part 2 - Driving Business Growth Through Customer-Centric Leadership, with Charlotte Smith

I know, right? We're not that business. We're not that business. So I spoke about the hearts and minds. It does take a minute. And these are the most open-minded professionals I've worked with in a long time, right? They're really open to it. They really wanted it. But then when you ask somebody to change, they're like, oh, no, that's not for us. It did take a minute.

The Growth Workshop Podcast
Episode 12, Part 2 - Driving Business Growth Through Customer-Centric Leadership, with Charlotte Smith

I know, right? We're not that business. We're not that business. So I spoke about the hearts and minds. It does take a minute. And these are the most open-minded professionals I've worked with in a long time, right? They're really open to it. They really wanted it. But then when you ask somebody to change, they're like, oh, no, that's not for us. It did take a minute.

The Growth Workshop Podcast
Episode 12, Part 2 - Driving Business Growth Through Customer-Centric Leadership, with Charlotte Smith

So you do have to start in the trenches a little bit, but you have to really commit and own it. With any change methodology, right, you've kind of got those combative months where it's like, can't see it, can't see it, can't see it. What we really work together with is a leadership team, though. And we're a smaller business, right? So it is a bit easier for us to do.

The Growth Workshop Podcast
Episode 12, Part 2 - Driving Business Growth Through Customer-Centric Leadership, with Charlotte Smith

So you do have to start in the trenches a little bit, but you have to really commit and own it. With any change methodology, right, you've kind of got those combative months where it's like, can't see it, can't see it, can't see it. What we really work together with is a leadership team, though. And we're a smaller business, right? So it is a bit easier for us to do.

The Growth Workshop Podcast
Episode 12, Part 2 - Driving Business Growth Through Customer-Centric Leadership, with Charlotte Smith

We're sort of between 60, 70 heads based across kind of three different locations.

The Growth Workshop Podcast
Episode 12, Part 2 - Driving Business Growth Through Customer-Centric Leadership, with Charlotte Smith

We're sort of between 60, 70 heads based across kind of three different locations.

The Growth Workshop Podcast
Episode 12, Part 2 - Driving Business Growth Through Customer-Centric Leadership, with Charlotte Smith

we're european we're uk we're us so they're the kind of cultural aspects with that to deal with as well but we really really shouted about the small stuff because we we've got some people in our business that achieve incredible stuff like i've never worked with a business that's got so many million pound dollar euro a year bill is right and i think that's testament to the method

The Growth Workshop Podcast
Episode 12, Part 2 - Driving Business Growth Through Customer-Centric Leadership, with Charlotte Smith

we're european we're uk we're us so they're the kind of cultural aspects with that to deal with as well but we really really shouted about the small stuff because we we've got some people in our business that achieve incredible stuff like i've never worked with a business that's got so many million pound dollar euro a year bill is right and i think that's testament to the method

The Growth Workshop Podcast
Episode 12, Part 2 - Driving Business Growth Through Customer-Centric Leadership, with Charlotte Smith

So when I dissected what was the trilogy way, it was customer centric. It was we work incredibly hard. We don't treat people as a client and we don't treat people as a candidate. We work incredibly hard to network with key figureheads in our market. So we stay in our lane. We're contract recruiters. the exception of the US, right? We're contract recruiters. We don't touch perm.

The Growth Workshop Podcast
Episode 12, Part 2 - Driving Business Growth Through Customer-Centric Leadership, with Charlotte Smith

So when I dissected what was the trilogy way, it was customer centric. It was we work incredibly hard. We don't treat people as a client and we don't treat people as a candidate. We work incredibly hard to network with key figureheads in our market. So we stay in our lane. We're contract recruiters. the exception of the US, right? We're contract recruiters. We don't touch perm.

The Growth Workshop Podcast
Episode 12, Part 2 - Driving Business Growth Through Customer-Centric Leadership, with Charlotte Smith

So we have boundaries and we won't go out of that. You know, we have customers that we work with that spend millions of pounds a year in perm hiring. It could be so easy to go, we'll do that. No, we are the contract recruiters. That's what people come to us for. And as a result, we deliver what we say we can deliver.

The Growth Workshop Podcast
Episode 12, Part 2 - Driving Business Growth Through Customer-Centric Leadership, with Charlotte Smith

So we have boundaries and we won't go out of that. You know, we have customers that we work with that spend millions of pounds a year in perm hiring. It could be so easy to go, we'll do that. No, we are the contract recruiters. That's what people come to us for. And as a result, we deliver what we say we can deliver.

The Growth Workshop Podcast
Episode 12, Part 2 - Driving Business Growth Through Customer-Centric Leadership, with Charlotte Smith

And I think if you're sat here as a leader putting together your strategy and you think diversifying your offering with your current leadership team, because of course you can hire in a great person that can help you branch off. But if you're trying to diversify your offering and your value to your customers and you have no weight behind that, That's a not customer centric decision.

The Growth Workshop Podcast
Episode 12, Part 2 - Driving Business Growth Through Customer-Centric Leadership, with Charlotte Smith

And I think if you're sat here as a leader putting together your strategy and you think diversifying your offering with your current leadership team, because of course you can hire in a great person that can help you branch off. But if you're trying to diversify your offering and your value to your customers and you have no weight behind that, That's a not customer centric decision.

The Growth Workshop Podcast
Episode 12, Part 2 - Driving Business Growth Through Customer-Centric Leadership, with Charlotte Smith

That's greedy. You will fail. Your customers won't enjoy that. And you'll lose what you were good at in the first place. Right. So I've really enjoyed that. But I've had to demonstrate that. So, yes, all of these incredible people that have been here since you were running it out of a shoebox.

The Growth Workshop Podcast
Episode 12, Part 2 - Driving Business Growth Through Customer-Centric Leadership, with Charlotte Smith

That's greedy. You will fail. Your customers won't enjoy that. And you'll lose what you were good at in the first place. Right. So I've really enjoyed that. But I've had to demonstrate that. So, yes, all of these incredible people that have been here since you were running it out of a shoebox.

The Growth Workshop Podcast
Episode 12, Part 2 - Driving Business Growth Through Customer-Centric Leadership, with Charlotte Smith

And I fully appreciate we now have a CRM and I'm showing you data and dashboards and I'm sending around league charts and you hate it. But now we're at a point where we're like, well, we've built the base level funnel. We've got everybody really aligned to their markets. We've worked on the basics and we've really pushed that.

The Growth Workshop Podcast
Episode 12, Part 2 - Driving Business Growth Through Customer-Centric Leadership, with Charlotte Smith

And I fully appreciate we now have a CRM and I'm showing you data and dashboards and I'm sending around league charts and you hate it. But now we're at a point where we're like, well, we've built the base level funnel. We've got everybody really aligned to their markets. We've worked on the basics and we've really pushed that.

The Growth Workshop Podcast
Episode 12, Part 2 - Driving Business Growth Through Customer-Centric Leadership, with Charlotte Smith

And I used key people in our business to help me support those messages. I found my business champions to help me with that. I took extra time to dissect the rationale, the reasoning and the why so they knew where I was coming from.

The Growth Workshop Podcast
Episode 12, Part 2 - Driving Business Growth Through Customer-Centric Leadership, with Charlotte Smith

And I used key people in our business to help me support those messages. I found my business champions to help me with that. I took extra time to dissect the rationale, the reasoning and the why so they knew where I was coming from.