Chase Hughes

then it gets into authority how many that they've sold how many people that they've helped all the reasons that they're doing this big company they say this is blah blah incorporated or we've sold 10 million of these or whatever right then we're going to tribe i'm going to show you lots and lots of clips of all your friends people that look similar to you using this thing with a happy face on i want to show people using it when they've got friends over for the super bowl party so now i'm triggering tribe upon tribe

then it gets into authority how many that they've sold how many people that they've helped all the reasons that they're doing this big company they say this is blah blah incorporated or we've sold 10 million of these or whatever right then we're going to tribe i'm going to show you lots and lots of clips of all your friends people that look similar to you using this thing with a happy face on i want to show people using it when they've got friends over for the super bowl party so now i'm triggering tribe upon tribe

then it gets into authority how many that they've sold how many people that they've helped all the reasons that they're doing this big company they say this is blah blah incorporated or we've sold 10 million of these or whatever right then we're going to tribe i'm going to show you lots and lots of clips of all your friends people that look similar to you using this thing with a happy face on i want to show people using it when they've got friends over for the super bowl party so now i'm triggering tribe upon tribe

So now you're using the sham wow to clean up at your big barbecue that you're going to have in your backyard. So I'm triggering all these tribal emotions. And then finally at the end, I'm triggering all the scripts. So behavioral scripts of mammals. Mammals respond to several behavioral scripts, but the biggest one is scarcity. So scarcity is not a human script. It's a mammalian script.

So now you're using the sham wow to clean up at your big barbecue that you're going to have in your backyard. So I'm triggering all these tribal emotions. And then finally at the end, I'm triggering all the scripts. So behavioral scripts of mammals. Mammals respond to several behavioral scripts, but the biggest one is scarcity. So scarcity is not a human script. It's a mammalian script.

So now you're using the sham wow to clean up at your big barbecue that you're going to have in your backyard. So I'm triggering all these tribal emotions. And then finally at the end, I'm triggering all the scripts. So behavioral scripts of mammals. Mammals respond to several behavioral scripts, but the biggest one is scarcity. So scarcity is not a human script. It's a mammalian script.

And the scarcity might be the sale ends Sunday or let's say a pack of dogs and the water is running out or the food supply is going to run out. So that primes any mammal for action, any kind of scarcity. So you get to the end of the infomercial and there's a countdown timer. We've only got 10 of these left for the next 20 people that call. We're going to only give these.

And the scarcity might be the sale ends Sunday or let's say a pack of dogs and the water is running out or the food supply is going to run out. So that primes any mammal for action, any kind of scarcity. So you get to the end of the infomercial and there's a countdown timer. We've only got 10 of these left for the next 20 people that call. We're going to only give these.

And the scarcity might be the sale ends Sunday or let's say a pack of dogs and the water is running out or the food supply is going to run out. So that primes any mammal for action, any kind of scarcity. So you get to the end of the infomercial and there's a countdown timer. We've only got 10 of these left for the next 20 people that call. We're going to only give these.

We only have 12 minutes left on the clock right now. So everything that that truly persuades another person at a deep level, because you could change someone's mind about an idea or win a debate. But you do that on a human level, not a mammalian level. So once you get good at understanding what influences human beings, you can do anything.

We only have 12 minutes left on the clock right now. So everything that that truly persuades another person at a deep level, because you could change someone's mind about an idea or win a debate. But you do that on a human level, not a mammalian level. So once you get good at understanding what influences human beings, you can do anything.

We only have 12 minutes left on the clock right now. So everything that that truly persuades another person at a deep level, because you could change someone's mind about an idea or win a debate. But you do that on a human level, not a mammalian level. So once you get good at understanding what influences human beings, you can do anything.

So even just looking at the Milgram experiment, they only needed three of those things on the human influence. So this outer ring right here, we have focus, compliance, suggestibility, connection, openness and expectancy. We only had three of those for the Milgram experiment. Did they have focus? Hell yeah. There's tons of novelty.

So even just looking at the Milgram experiment, they only needed three of those things on the human influence. So this outer ring right here, we have focus, compliance, suggestibility, connection, openness and expectancy. We only had three of those for the Milgram experiment. Did they have focus? Hell yeah. There's tons of novelty.

So even just looking at the Milgram experiment, they only needed three of those things on the human influence. So this outer ring right here, we have focus, compliance, suggestibility, connection, openness and expectancy. We only had three of those for the Milgram experiment. Did they have focus? Hell yeah. There's tons of novelty.

I'm in a room I've never been in, at a university I've never been to, with two people I've never met before, sitting in front of this shocking machine that I've never seen before, reading this quiz out loud into a mic I've never seen, and at the quiz I've never seen. Everything's novelty there. So there's tons of focus. Authority was there, a guy in the lab coat. Tribe was there.

I'm in a room I've never been in, at a university I've never been to, with two people I've never met before, sitting in front of this shocking machine that I've never seen before, reading this quiz out loud into a mic I've never seen, and at the quiz I've never seen. Everything's novelty there. So there's tons of focus. Authority was there, a guy in the lab coat. Tribe was there.

I'm in a room I've never been in, at a university I've never been to, with two people I've never met before, sitting in front of this shocking machine that I've never seen before, reading this quiz out loud into a mic I've never seen, and at the quiz I've never seen. Everything's novelty there. So there's tons of focus. Authority was there, a guy in the lab coat. Tribe was there.

There's definitely emotion, behavioral scripts of responding to authority, continuing to go on. So they had all of those four things. And the emotion was, I need to be compliant because what is the authority figure telling him? Yeah, keep going. It's not a big deal. Right.

There's definitely emotion, behavioral scripts of responding to authority, continuing to go on. So they had all of those four things. And the emotion was, I need to be compliant because what is the authority figure telling him? Yeah, keep going. It's not a big deal. Right.