Chase Hughes

Yeah. And it's effective. It's very effective. They've been doing this for a long time and they've got a playbook written by Edward Bernays, of all people, wrote this book. And the book's called Crystallizing Public Opinion. And he and you can see it in every one of these operations. And it's a short book. You can read it in like two hours.

Every one of these things follows that playbook of psyops.

Every one of these things follows that playbook of psyops.

Every one of these things follows that playbook of psyops.

Yeah. Like it's way more palatable. Yeah. He's also the reason that bacon became part of American breakfast.

Yeah. Like it's way more palatable. Yeah. He's also the reason that bacon became part of American breakfast.

Yeah. Like it's way more palatable. Yeah. He's also the reason that bacon became part of American breakfast.

Funny, he was Sigmund Freud's nephew.

Funny, he was Sigmund Freud's nephew.

Funny, he was Sigmund Freud's nephew.

The father of propaganda is Sigmund Freud's relative, nephew.

The father of propaganda is Sigmund Freud's relative, nephew.

The father of propaganda is Sigmund Freud's relative, nephew.

Sigmund Freud helped raise this guy.

Sigmund Freud helped raise this guy.

Sigmund Freud helped raise this guy.

Oh, yeah.

Oh, yeah.

Oh, yeah.

So essentially it's capturing mass public attention and making the desired outcome about identity, belonging, and being part of a tribe. So to give you an example, Virginia Slims hired him to say like, hey, it's just men that are smoking our cigarettes. And he's like, yeah, well, women need to smoke. You want women to smoke? I'm like, yeah, let's do it.