Chase Hughes

So essentially it's capturing mass public attention and making the desired outcome about identity, belonging, and being part of a tribe. So to give you an example, Virginia Slims hired him to say like, hey, it's just men that are smoking our cigarettes. And he's like, yeah, well, women need to smoke. You want women to smoke? I'm like, yeah, let's do it.

So essentially it's capturing mass public attention and making the desired outcome about identity, belonging, and being part of a tribe. So to give you an example, Virginia Slims hired him to say like, hey, it's just men that are smoking our cigarettes. And he's like, yeah, well, women need to smoke. You want women to smoke? I'm like, yeah, let's do it.

So he launches this thing called Torches of Freedom. Are you familiar with this? Yeah, you were telling me about it. Oh, my God. Just bring a photo of this if you can because I'm getting excited about this. Just these people were compromised in such a crazy way. So he says women are told not to smoke. So he goes against all of this stuff at the beginning. Women are told not to smoke.

So he launches this thing called Torches of Freedom. Are you familiar with this? Yeah, you were telling me about it. Oh, my God. Just bring a photo of this if you can because I'm getting excited about this. Just these people were compromised in such a crazy way. So he says women are told not to smoke. So he goes against all of this stuff at the beginning. Women are told not to smoke.

So he launches this thing called Torches of Freedom. Are you familiar with this? Yeah, you were telling me about it. Oh, my God. Just bring a photo of this if you can because I'm getting excited about this. Just these people were compromised in such a crazy way. So he says women are told not to smoke. So he goes against all of this stuff at the beginning. Women are told not to smoke.

Everybody tells you you can't smoke in public. This is about women's rights. It has nothing to do with cigarettes. So he organized this massive women's right movement.

Everybody tells you you can't smoke in public. This is about women's rights. It has nothing to do with cigarettes. So he organized this massive women's right movement.

Everybody tells you you can't smoke in public. This is about women's rights. It has nothing to do with cigarettes. So he organized this massive women's right movement.

I'm sorry. Yeah, it wasn't just Virginia Slims. It was big tobacco. There's a picture of the Torches of Freedom campaign.

I'm sorry. Yeah, it wasn't just Virginia Slims. It was big tobacco. There's a picture of the Torches of Freedom campaign.

I'm sorry. Yeah, it wasn't just Virginia Slims. It was big tobacco. There's a picture of the Torches of Freedom campaign.

Yeah. It's tricky. And that's the thing. Like everybody wants to regulate or deregulate things. Like let's make this diet illegal. But you can't regulate health any more than you can regulate morality. It's like when they made alcohol illegal. Everybody just went into it.

Yeah. It's tricky. And that's the thing. Like everybody wants to regulate or deregulate things. Like let's make this diet illegal. But you can't regulate health any more than you can regulate morality. It's like when they made alcohol illegal. Everybody just went into it.

Yeah. It's tricky. And that's the thing. Like everybody wants to regulate or deregulate things. Like let's make this diet illegal. But you can't regulate health any more than you can regulate morality. It's like when they made alcohol illegal. Everybody just went into it.

So instead of making – you have to inform the public instead of restrict them. Like you're not going to regulate morality and good decisions and it just won't happen. Right. You have to get – like we have to stand on freedom and then educate. Like maybe there needs to be a cigarette warning label on like whatever is put in these dye and stuff like – which I'm not educated on.

So instead of making – you have to inform the public instead of restrict them. Like you're not going to regulate morality and good decisions and it just won't happen. Right. You have to get – like we have to stand on freedom and then educate. Like maybe there needs to be a cigarette warning label on like whatever is put in these dye and stuff like – which I'm not educated on.

So instead of making – you have to inform the public instead of restrict them. Like you're not going to regulate morality and good decisions and it just won't happen. Right. You have to get – like we have to stand on freedom and then educate. Like maybe there needs to be a cigarette warning label on like whatever is put in these dye and stuff like – which I'm not educated on.

All this like chemicals and stuff in the foods may need a label instead of a regulation. Right. So maybe that's the ticket. I don't think there's a right answer. It's like so many of these issues. There's no right answer about everything.

All this like chemicals and stuff in the foods may need a label instead of a regulation. Right. So maybe that's the ticket. I don't think there's a right answer. It's like so many of these issues. There's no right answer about everything.

All this like chemicals and stuff in the foods may need a label instead of a regulation. Right. So maybe that's the ticket. I don't think there's a right answer. It's like so many of these issues. There's no right answer about everything.