Chase Hughes

Dude, this one will keep you up at night. Can we type something in on the screen? Yeah, of course. So type in PSYOP Vietnam Ghosts. So this is Operation Wandering Soul. So they learned that the Vietnamese believe that the ghosts of people stay around, and you can communicate with them sometimes. You can hear from them sometimes.

Dude, this one will keep you up at night. Can we type something in on the screen? Yeah, of course. So type in PSYOP Vietnam Ghosts. So this is Operation Wandering Soul. So they learned that the Vietnamese believe that the ghosts of people stay around, and you can communicate with them sometimes. You can hear from them sometimes.

So we found a way to kind of hack into the North Korean radio systems and had – dozens of voices of ghosts that would play like phantoms over the radio and say, I can't believe what I did. I should have surrendered. I could still be with my family if I just surrendered. And this is like, you can hear the, Oh, there's the tape is right there, but. It's haunting. And it was a really good program.

So we found a way to kind of hack into the North Korean radio systems and had – dozens of voices of ghosts that would play like phantoms over the radio and say, I can't believe what I did. I should have surrendered. I could still be with my family if I just surrendered. And this is like, you can hear the, Oh, there's the tape is right there, but. It's haunting. And it was a really good program.

What are we listening to? So just some ceremonial music, but then the voices come in and it's fast forward a little bit. So now it's, it sounds like a haunted house. Remember when you buy a cassette tape of Halloween noises? Yes. That's kind of what it sounds like. And what did this do? How successful was this operation? I think it was very successful.

What are we listening to? So just some ceremonial music, but then the voices come in and it's fast forward a little bit. So now it's, it sounds like a haunted house. Remember when you buy a cassette tape of Halloween noises? Yes. That's kind of what it sounds like. And what did this do? How successful was this operation? I think it was very successful.

I think a lot of people either chose to return home so they could be buried at the right place or to surrender so that they didn't get killed and they could make it back to their family. So this is a great example of it. But when it comes to behavior change, Here's one of the biggest things. If I could divert really quick.

I think a lot of people either chose to return home so they could be buried at the right place or to surrender so that they didn't get killed and they could make it back to their family. So this is a great example of it. But when it comes to behavior change, Here's one of the biggest things. If I could divert really quick.

The biggest thing that you can ever understand about human behavior is that human beings tend to overvalue language.

The biggest thing that you can ever understand about human behavior is that human beings tend to overvalue language.

Yeah. So I teach persuasion and influence for a living. I don't teach psyops all the time. I train psyops maybe once a year. And And that's at Fort Bragg. So when it comes down to, let's just take a basic example of sales, a sales team. Somebody says, well, I need a better script. I need a better thing for the phone. What do I say?

Yeah. So I teach persuasion and influence for a living. I don't teach psyops all the time. I train psyops maybe once a year. And And that's at Fort Bragg. So when it comes down to, let's just take a basic example of sales, a sales team. Somebody says, well, I need a better script. I need a better thing for the phone. What do I say?

Or somebody, let's say the top sales guy at a company has this record number of sales. What does the management do? They're like, okay, what is he saying? Not who is he? It's what is he saying? And that's the biggest mistake. It took me 15 years to learn this mistake that our species makes is we value language so much. And I've studied neuroscience for the past seven years.

Or somebody, let's say the top sales guy at a company has this record number of sales. What does the management do? They're like, okay, what is he saying? Not who is he? It's what is he saying? And that's the biggest mistake. It took me 15 years to learn this mistake that our species makes is we value language so much. And I've studied neuroscience for the past seven years.

And there is no structure in our brain designed for language. We have one for vision, for smell, for touch, motor control, all this other stuff. There's no hierarchical structure in our brain for language. That's because it's pretty new to us as a species, and our brains haven't changed in 200,000 years. But we think, what do I need to say?

And there is no structure in our brain designed for language. We have one for vision, for smell, for touch, motor control, all this other stuff. There's no hierarchical structure in our brain for language. That's because it's pretty new to us as a species, and our brains haven't changed in 200,000 years. But we think, what do I need to say?

And when I get clients, the first thing that clients ask me for is, we need a better script. I need more techniques and tactics. I need to know what to say. And I immediately go back and we're 30 feet from an airport as we're sitting here right now. And I go back and I say, if I gave you a flight checklist, every single detail on it for a Cessna 172, are you a pilot now? No, no.

And when I get clients, the first thing that clients ask me for is, we need a better script. I need more techniques and tactics. I need to know what to say. And I immediately go back and we're 30 feet from an airport as we're sitting here right now. And I go back and I say, if I gave you a flight checklist, every single detail on it for a Cessna 172, are you a pilot now? No, no.

I mean, you can follow those little steps, but it's not going to make you fly the plane. Well, it's not going to make you do a good job. If I spent $50 million developing the most incredible sales script that's ever been written in the history of humankind. And I take that and I hand it to somebody who has social anxiety and I tell them to go make a sale. It's not going to be very effective.

I mean, you can follow those little steps, but it's not going to make you fly the plane. Well, it's not going to make you do a good job. If I spent $50 million developing the most incredible sales script that's ever been written in the history of humankind. And I take that and I hand it to somebody who has social anxiety and I tell them to go make a sale. It's not going to be very effective.