Chelsea Grayson

Yeah, you know, I will say that I think first and foremost, the thing that I learned, the most important lesson I learned was that communication is key. Frequent, regular, transparent communication. with all of the stakeholders. So if it's a public company, that means the market and the investors. It means your lenders as well.

And with any company, it means your customers, your clients, your vendors, your suppliers. But most importantly, with any company, but particularly with big companies, especially if you're dealing with, yeah, 10,000 employees globally, it's your employees.

And with any company, it means your customers, your clients, your vendors, your suppliers. But most importantly, with any company, but particularly with big companies, especially if you're dealing with, yeah, 10,000 employees globally, it's your employees.

And with any company, it means your customers, your clients, your vendors, your suppliers. But most importantly, with any company, but particularly with big companies, especially if you're dealing with, yeah, 10,000 employees globally, it's your employees.

you know they are your absolute most important asset i don't have a different way of characterizing it i don't like the word asset so much in that sentence but they are the most important thing that you've got in your company they are the folks that can make or break you and no employees like to hear about their company and what's happening with their company and what's going to happen with their company from a press release or a leak in the media or on social media

you know they are your absolute most important asset i don't have a different way of characterizing it i don't like the word asset so much in that sentence but they are the most important thing that you've got in your company they are the folks that can make or break you and no employees like to hear about their company and what's happening with their company and what's going to happen with their company from a press release or a leak in the media or on social media

you know they are your absolute most important asset i don't have a different way of characterizing it i don't like the word asset so much in that sentence but they are the most important thing that you've got in your company they are the folks that can make or break you and no employees like to hear about their company and what's happening with their company and what's going to happen with their company from a press release or a leak in the media or on social media

or from the CEO being interviewed on some TV show. They want to hear it as much as possible, first and foremost, from the leaders within the company. Because people don't like to feel like fungible billing units or cogs in a machine or use whatever analogy you want. They want to feel that they're in the know, that they're at the center of where things are originating.

or from the CEO being interviewed on some TV show. They want to hear it as much as possible, first and foremost, from the leaders within the company. Because people don't like to feel like fungible billing units or cogs in a machine or use whatever analogy you want. They want to feel that they're in the know, that they're at the center of where things are originating.

or from the CEO being interviewed on some TV show. They want to hear it as much as possible, first and foremost, from the leaders within the company. Because people don't like to feel like fungible billing units or cogs in a machine or use whatever analogy you want. They want to feel that they're in the know, that they're at the center of where things are originating.

And then they feel like they want to participate in the initiative that you're attempting to implement. And you should lean into that as a leader.

And then they feel like they want to participate in the initiative that you're attempting to implement. And you should lean into that as a leader.

And then they feel like they want to participate in the initiative that you're attempting to implement. And you should lean into that as a leader.

Try to communicate with your employees first, whether it's town halls, whether it's a quick email before the press release is about to go out, you know, whether it's just walking around to the different factories and, you know, different locations that you've got, even retail locations to try to communicate with folks as much as possible, you know, before it hits the public airways.

Try to communicate with your employees first, whether it's town halls, whether it's a quick email before the press release is about to go out, you know, whether it's just walking around to the different factories and, you know, different locations that you've got, even retail locations to try to communicate with folks as much as possible, you know, before it hits the public airways.

Try to communicate with your employees first, whether it's town halls, whether it's a quick email before the press release is about to go out, you know, whether it's just walking around to the different factories and, you know, different locations that you've got, even retail locations to try to communicate with folks as much as possible, you know, before it hits the public airways.

That's not always a perfect system because with public companies, as you know, if there's material non-public information, there's things that you have to disclose publicly at the same time that you're disclosing it internally. Otherwise, you've got a security abroad situation. But people mostly want to hear about it first so that then they feel like they're part of the solution. Yeah.

That's not always a perfect system because with public companies, as you know, if there's material non-public information, there's things that you have to disclose publicly at the same time that you're disclosing it internally. Otherwise, you've got a security abroad situation. But people mostly want to hear about it first so that then they feel like they're part of the solution. Yeah.

That's not always a perfect system because with public companies, as you know, if there's material non-public information, there's things that you have to disclose publicly at the same time that you're disclosing it internally. Otherwise, you've got a security abroad situation. But people mostly want to hear about it first so that then they feel like they're part of the solution. Yeah.

Yeah. I mean, listen, they are the most natural brand ambassadors you've got. Whether you're a big public-facing brand, you know, or whether you're just a B2B, you know, supplier and vendor or whatever.