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Chelsea Grayson

👤 Person
138 total appearances

Appearances Over Time

Podcast Appearances

Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson

Or sometimes I would say, yes, I'm taking a big, you know, I'm going to look at 15 stores in the middle of the country and I'd let everyone know I was coming so that they knew that we were going to have meetings behind the scenes. But we, I was, I was hardly ever in my office. Yeah. When I was running retail.

Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson

Or sometimes I would say, yes, I'm taking a big, you know, I'm going to look at 15 stores in the middle of the country and I'd let everyone know I was coming so that they knew that we were going to have meetings behind the scenes. But we, I was, I was hardly ever in my office. Yeah. When I was running retail.

Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson

Or sometimes I would say, yes, I'm taking a big, you know, I'm going to look at 15 stores in the middle of the country and I'd let everyone know I was coming so that they knew that we were going to have meetings behind the scenes. But we, I was, I was hardly ever in my office. Yeah. When I was running retail.

Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson

it's harder than it should be, you know. But I think the more disciplined you get, you know, with your, in particular, your marketing department, you know, the more you really reinforce the messages, then they'll start to do the work for you. They'll really start to care about it, you know. But it is very difficult. And that's why you need to have boots on the ground everywhere all the time.

Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson

it's harder than it should be, you know. But I think the more disciplined you get, you know, with your, in particular, your marketing department, you know, the more you really reinforce the messages, then they'll start to do the work for you. They'll really start to care about it, you know. But it is very difficult. And that's why you need to have boots on the ground everywhere all the time.

Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson

it's harder than it should be, you know. But I think the more disciplined you get, you know, with your, in particular, your marketing department, you know, the more you really reinforce the messages, then they'll start to do the work for you. They'll really start to care about it, you know. But it is very difficult. And that's why you need to have boots on the ground everywhere all the time.

Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson

You know, that's why you've got to have a really good visual merchandiser at the top of that department. Just to make sure that, you know, just even the windows are constantly going to be consistent and the floor planning is going to be consistent and where we're going to do sail racks is going to be. All those little details are really important.

Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson

You know, that's why you've got to have a really good visual merchandiser at the top of that department. Just to make sure that, you know, just even the windows are constantly going to be consistent and the floor planning is going to be consistent and where we're going to do sail racks is going to be. All those little details are really important.

Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson

You know, that's why you've got to have a really good visual merchandiser at the top of that department. Just to make sure that, you know, just even the windows are constantly going to be consistent and the floor planning is going to be consistent and where we're going to do sail racks is going to be. All those little details are really important.

Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson

When you walk into an American Apparel here, it should be the same as when you walk into an American Apparel in Dubai.

Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson

When you walk into an American Apparel here, it should be the same as when you walk into an American Apparel in Dubai.

Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson

When you walk into an American Apparel here, it should be the same as when you walk into an American Apparel in Dubai.

Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson

Exactly. It's like if you're a Soho House member, you know you're going to walk in to a Soho House anywhere. There might be some local flair, but the same general cocktails, the same general, you know, sort of food, the same vibe, right? And they've done that perfectly.

Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson

Exactly. It's like if you're a Soho House member, you know you're going to walk in to a Soho House anywhere. There might be some local flair, but the same general cocktails, the same general, you know, sort of food, the same vibe, right? And they've done that perfectly.

Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson

Exactly. It's like if you're a Soho House member, you know you're going to walk in to a Soho House anywhere. There might be some local flair, but the same general cocktails, the same general, you know, sort of food, the same vibe, right? And they've done that perfectly.

Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson

Yeah, so I mean, you know, basic first, I'm on Instagram, Chelsea Grayson. I'm Chelsea Grayson everywhere. You can always find me there. But LinkedIn is probably the best place. You can message me there, follow me, and I'm generally really good at being responsive. And on LinkedIn, you'll see that there's a link to my intro. And so you can also book sessions with me over intro.

Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson

Yeah, so I mean, you know, basic first, I'm on Instagram, Chelsea Grayson. I'm Chelsea Grayson everywhere. You can always find me there. But LinkedIn is probably the best place. You can message me there, follow me, and I'm generally really good at being responsive. And on LinkedIn, you'll see that there's a link to my intro. And so you can also book sessions with me over intro.

Living The Red Life
Key Lessons From Building Household Brands With Chelsea Grayson

Yeah, so I mean, you know, basic first, I'm on Instagram, Chelsea Grayson. I'm Chelsea Grayson everywhere. You can always find me there. But LinkedIn is probably the best place. You can message me there, follow me, and I'm generally really good at being responsive. And on LinkedIn, you'll see that there's a link to my intro. And so you can also book sessions with me over intro.

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