Chi-Tung Leong
👤 SpeakerAppearances Over Time
Podcast Appearances
So dollar churn-wise, we are above 100%.
Logo churn, on the other hand, that's a bit lower.
Yeah.
Dollar retention, rather.
So.
Right.
Right.
So we have maybe about 25 percent.
Yeah, right now our average CAC is sitting at about 11,000.
So our payback period is sitting at about eight and a half months.
mostly marketing.
So there are two main areas that we're going.
PR has actually worked quite well for us, as well as in-person events.
So strangely enough, all our digital marketing has been pushing awareness of the... I mean, PR is PR.
It helps us drive certain SEO keywords that we want to rank for.
And it also does social proof for us in a market that's
quite conservative, so the social proof helps a lot.
The in-person events help us to gain brand awareness and trust, so that's something that we've been working hard on.
Next month.
Next month.