Chris Aranzio

So it was kind of like they took a flyer and they get the reward for that.

Yeah, it was like that.

So interesting.

Yeah.

So so it's kind of creative, but so is everything we do, I guess.

So at the time, we didn't really have many options for regular debt.

So I was looking at the revenue-based lending and what I could get from them as a multiple of our trailing 90 days MRR and the convertible debt I could get a lot more of.

And it was also a few close contacts.

So it was kind of like these had been advisors that helped on the business and they wanted to come in and be a part of it.

Yeah, absolutely.

I think I think, yeah, that's a great view.

If you've got a marketing vehicle that's working like we do, I think that's a absolutely a good option.

It'd have to be more, I would say.

Interesting.

Yeah, because it depends on the debt structure.

If you're only taking a few months of ad spend, then a few months you blow through it and now you've got some multiple of that debt or at least some fraction of the debt that you've got to pay back and you're servicing debt, it doesn't keep working for you.

So I feel like it would have to be a longer term amount of money.

Yes.

I would say if the interest rate was low enough and you can model it where our payback period is called four months today, if I can bring in all those customers with some accelerated ad spend and have new cash flow to service that debt over the next window of time, it could make sense.

It would just depend on the structure.