Chris Best

You know, I think of,

some of the short form stuff, some of the jokes, some of the whatever, some of that stuff is, I think of it as, you can think of it as fun, right?

And if you take a social media machine and you're kind of like, dial the fun up to 10 million at the expense of everything else, yeah, you can get something that's distorted, you can get something that kind of becomes this drug, this hellscape, that is a real thing that can happen.

But the solution to that is not

to become anti-fun, right?

You know, we don't want Substack to be the eat your vegetables platform, right?

If, if, if I said, Hey, you know, and it's not even a paywall thing, actually, the paywall is a different question.

You know, even for people who are paywalling stuff, we say, take your most accessible stuff, put it outside the paywall.

That's how you grow.

But even just, you know, if the only thing I ever do is write 10,000 word treatises, that if you really get into it, it's the most valuable thing in your life.

Um,

but it's sort of hard to get into.

That's a hard thing to kind of like get people into because how do they find out about it?

How do they, you know, people aren't always looking to dive into something deep.

Like people, you want to give something to people that,

actually can be fun, can be light, but then is helping you get into something that you deeply value and helping you discover something you deeply value.

Those things have to work together.

This is why Twitter in its heyday was so great, was you did have this light, fun, quick discussion, that quick, interesting conversation

fresh stuff, but then people would be talking about real things.

You'd have long form articles, you'd have things that were happening in the world.