Chris Best

And I think you can, you can create something much more powerful if you put those things together and keep them in balance.

So it's not a question of, you can never have something that's fun or engaging or sensational, but that's just, that's one part of the mix.

Like if you're cooking food, you don't want to say, Hey, make the most bland, purely healthy food.

you know, keep you alive, subsistence slop.

And you don't want to say, just sit there and eat cotton candy by the handful.

It's like you want a balanced meal.

You want something that's solid and healthy, but tastes good.

Like that's how I think about it.

Those things are related, by the way.

Yeah.

Like, these things, you know, these things develop a culture and a momentum of their own.

People are not immutable.

They, you know, they enculture to a space they're in.

And when I say the rules, what I'm talking, I'm not talking about, like...

you know, what's the moderation policy or what's the, you know, terms of service or something.

I'm talking about something a little bit deeper.

I'm talking about kind of the underlying, the underlying game, the underlying economic incentives.

Okay.

If you're a social media platform who makes all of your money from, you know, a super efficient platform level ad exchange, right?

And your business model is essentially aggregating attention and then selling it as a commodity to the highest bidder.