Chris Best

world of ideas, this can be, this is like the home for it.

And that's sort of, that's the, you know, that's when I think of, we're not trying to out TikTok TikTok, we're trying to like out Substack.

That's the sort of the core of it.

Okay, the reason we're getting into video in general is because I think that this medium is very important.

And there's, you know, a sense in which video has become the lingua franca of large parts of the internet.

And especially, you know, this thing we're doing now where you have sort of a long form.

The part that fits really well with Substack is where you have sort of a long form thoughtful conversation.

where there is like a, you know, I think of a long podcast as in some ways the same kind of thing as like a long essay, right?

It's something that takes a bit of investment.

It can be a bit challenging.

It can be more deeply, you know, it's literally long form.

You can go deep on ideas.

That thing can be this deeply valuable intellectual thing or cultural thing or, you know,

thing that's fun and elevated in other ways.

And then there's like this, you know, there's the clip as the kind of fundamental unit that helps that thing spread.

That's like, here's how we can like, you know, here's how you can take this thing and reach out and grow and like show it to people and have them discover it and give them like a little hook to go deeper.

It's an important medium on the internet.

It's something that a lot of, you know, podcasting and video is something a lot of writers want to do.

A

want to express themselves in that medium that even aren't necessarily writers.