Chris Best

It's important.

And then live is kind of this very magical way to do that thing in a really direct and authentic way.

I think there's going to be this interesting barbell effect with a lot of the AI stuff that's happening where it's kind of like you could make something that's sort of like maximally self-consciously unreal and

Or you want to make something that's like the most real it could possibly be, the most human it could possibly be.

And both of those poles are going to be really good.

And then everything in between is going to be less and less good.

So something that's kind of like, you know, sort of human, but sort of fake.

And just having a live conversation with somebody is this really...

honest earnest thing it's not polished it's not perfect it's not even edited yet if you're literally watching it live it becomes this very direct thing that people can make and then we're investing in you know the set of tools this is the other property of the city it's kind of like technologically advanced it's giving people those those tools that are indistinguishable from magic um you know the same way that for a writer on substack you would come and type into this box and

And if the thing you type is actually great, which is really hard, but if you can actually write something that's worth caring about and worth reading, that's so valuable, you shouldn't have to think about anything else, right?

Come and type into this box.

And if the thing you type is great, you're going to get rich and famous.

That's kind of like the, that's sort of the core thing I want to be able to deliver for people.

You shouldn't have to

be a nerd or hire a team of nerds.

You shouldn't have to figure out all these other things.

You should be able to just create the thing you believe in.

And if you can focus all of your energy in making it great, then the technology can handle the rest.

I think we're going to be there with video very quickly.

And so part of Substack Live is literally you're doing a live stream.