Chris Brisson

And so one of the things for us is, you know, if you've read Jim Collins, you know, he talks about the BHAG, the Big Hairy Audacious Goal.

And so our big vision, which is, you know, three, five years down the future, it's this.

Sales Message is the leading global all-in-one omni-channel messaging platform for sales marketing support teams.

Cool.

We are not there, but we at least know where we're going.

And so we can start to quantify this vision.

So global, what does it look like?

Well, we want to be in these countries, right?

What does Omni channel look like?

Well, we want to be in these channels, right?

What does it look like for a sales team?

And so we can start to really move into this larger vision that the hard part is your team doesn't know where you're going.

And so how do you sort of tell the story about, Hey guys, this is where we're going.

This is what it looks like.

Here's how we get there exactly.

And so a big vision, you know, you sort of track that back and then you can quantify quarter over quarter.

How are we moving towards this big goal?

So the one thing that we did and I would encourage you to as well as look at what's a model in the marketplace that you can model.

So HubSpot for us is our model.

What HubSpot did very well is they sort of took the approach of we have sales, you have marketing, you have customer support, you have operations.