Chris Budd

Did he show it to you?

No, no.

Come see my Bentley.

It's for you.

The meeting got interrupted by it being delivered.

No, no.

So there are a lot of distractions trying to push you into advertising, you know, the whole social, who are we impressed by, who are heroes?

There are so many things pushing us down, commercialism about spending, that wealth is good, et cetera.

But the research is different.

So what happens to them?

They never realise they're not unhappy, maybe.

Some of them are.

I definitely know plenty of unhappy, wealthy people.

But they're not as happy as they would otherwise be.

There is a...

a thing called Schwartz's Circumplex, which is a psychological theory about values and how you map values against each other.

And some values compete with each other.

And there's a guy called Professor Tim Kasser who used this model and applied it to money.

And he looked at the different values around your life and found that if you have values that are associated with wealth, with seeing wealth as the objective of life,

they are in conflict with values that will bring you joy and well-being.