Chris Cocks

We've built our strategies around it.

And I think you're going to see more and more our products kind of geared towards that and our partnerships geared toward that.

So like I said, gamified, entertainment-driven, multi-purchase, multi-generational.

We then apply it to a play company that we think our superpower is inspiring a lifetime of play.

And then we kind of flow it through the businesses that we have.

And we organize our businesses across three primary lanes.

There's games, which is really anchored by Wizards of the Coast and then Hasbro Games, which is our beloved board game portfolio with Monopoly and Clue and the Game of Life.

Then there's licensing and entertainment, which is, hey, how do we take our brands and execute it more broadly across categories that we're not experts in or we don't have powerful distribution in?

So we do that with entertainment companies, with like location based entertainment, which is a fancy word for like theme parks and quick service restaurants and whatnot.

know things uh like play centers that you go to in like a ball or something and then publishing and then other toy and kind of soft good categories and then the last area we execute is probably the area that most people if you if you met someone from hasbro at a cocktail party and they said i work at hasbro it's toys uh so like kind of the toy and game aisle

So we execute that gem squared insight and that inspiring a lifetime of play mission through those three categories.

And then we break down kind of like how we kind of address that gem squared insight across like about five or six building blocks across the company.

So how do we become relevant in digital games?

How do we scale through partners?

How do we age up?

How do we make play available anywhere in more occasions?

So how do we win more occasions where you could pick a candy bar or you could pick a toy?

How do we convince you to pick a toy?

And then last but not least, how do we expand kind of like the demographics of who we serve and the playographics of who we serve?

So like, you know, Hasbro to date over indexes with kind of play patterns and collectible patterns more associated classically with boys.