Chris Cocks

It hasn't been a difficult chore to get us to get people to adopt.

And, you know, at the end of the day, it's all about delivering a better idea.

You know, who knows what's going to happen with an explosive technology like this.

So, like, I don't want to make too many long-term prognostications.

I'll be as wrong about this as I was about NFTs.

Uh, but like from our perspective, I don't see it costing creatives jobs.

I see it only making the quality of the creative we have better.

Uh, and that's how we've been deploying it today.

And that's how I think we'll continue to deploy it.

It's a, it's a tool that kind of levels this up and makes what we make better.

I'd say at the center is call it the customer insight or the market insight.

That's how we structure everything.

That's how we craft our strategy.

And basically the customer insight that is animating the company and animating our strategy is this acronym that we call GEMSquared.

Gamified, entertainment-driven, multi-purpose, multi-purchase, multi-generational.

That's what we think the power core is of play and the future of play.

That's where things are growing.

That's where people have purchase power and they have passion.

And so everything we do and everything we invest in is gearing towards that gem-squared insight.

And so we've organized around it.