Chris Cocks

We've employed it as a general productivity tool for everyone in the company.

And I think, you know, we're seeing people are using that probably on average 20, 30, maybe 40 times a week.

It's helping to save time in crafting emails and in doing action steps for meetings and just kind of with idea generation and researching.

It's probably saving the average person in the company maybe an hour or two from a productivity perspective.

And then in pockets, we're able to employ it on a much deeper basis as basic agents.

Probably one example that's probably the farthest along is we process a huge number of purchase orders every year to buy toys from mom and pop toy stores to huge mega giants like Walmart or Target.

And our IT systems just traditionally haven't been super effective at being able to standardize those orders.

We're able to use AI agents to basically take hundreds of thousands of man hours out of the system where we don't have to touch orders.

They can be standardized, processed in our system, and it nets out in a material savings for us.

A lot of that work was outsourced already.

So that's not necessarily saving our employees a lot of time, but it is kind of saving the bottom line a bit of time.

So when we did a couple of different gut checks on what we think the impact of AI was going to be this year, we saw it in the neighborhood of a million to a million plus man hours of savings that we can redeploy.

And, you know, a lot of that work wasn't the fun work.

Like no one likes to write the action steps from a meeting.

No one likes to kind of touch an order from a toy store in Peoria.

And instead we can kind of invest it back into, I think, what ultimately counts, which is delivering for our customers and kind of dreaming up new ideas and new ways to play it.

Well, it's really giving them the tools and putting them on the vanguard of it.

And, you know, if Joe or Sally Sixpack feels like they're suddenly like an avant-garde creative with these powerful tools, take a legitimate avant-garde creative and give them these tools and they just level it up way more.

And I think what we found is, you know, when our creatives had had a chance to use it,

And then they're able to collaborate with other creatives who are using it and see all the playful ways that they can bring ideas to life.