Chris Cocks

I think it's helped us in making better toys that are more targeted and really turning around kind of like a...

pretty negative uh point of sale trend that i inherited uh when i first started where we were you know in 2022 we were probably indexing 15 to 18 points behind the market in terms of our growth versus the market growth and today i think we're at or ahead of the market

Um, so it's been good on all those aspects.

Um, you know, I think in terms of the future about how we engineer things and how we build platforms, I just had a conversation with our, our CIO the other day where he was taking me through like, Hey, this is how we're AI automating the company and how we're building in new workflows.

And the number one question I had for him was, Hey, how are we doing it inside of it?

Like, how are we building more capability inside of our own coding organization and inside of our own kind of engineering organization?

He had to kind of take that back and think through that a little bit.

My personal point of view about

what AI is going to do to at least, I can't talk about the economy as a whole, but what it's going to do to how we employ people and how we deploy people.

I think it's going to be a labor savings tool, but I think it's going to be ultimately savings that you redeploy into the product and you redeploy in the partners.

So there might be some changes about the nature of who we employ or what we pay for, but the total amount of people that we pay and the total amount of labor that we deploy, I don't see going down.

My hope is that redeployment drives growth and that goes up.

I definitely think it will affect...

like stuff that we've already outsourced.

Because stuff that we've already outsourced tends to be kind of that grindy kind of quote unquote low value operational or process level work.

Stuff like touching a bunch of orders and making sure that they're filled out correctly, like nothing that's super glamorous.

And so we already outsource that outside of the US.

So I think those will be kind of the first work streams that get AI automated.

I think everything else is more kind of enrichment and kind of feeds people, gives people hours back in the week that they can go and hopefully exceed what they did the prior year.

The rule at Microsoft was don't worry about what it costs to make, worry what it costs to maintain.