Chris Cocks

Well, I think what we're seeing in the early stages of AI is, you know, if you take that million man hours savings that we're estimating, which is kind of a rough and tough number, but I think directionally right and probably on the low end, that basically translates to a low single digit to mid single digit productivity gain for every employee.

And that's just at the early stages.

At that level, you know, you're basically just covering inflation for kind of how benefits increase and salaries increase for your base.

So I don't think it's going to massively decrease like any of our given functions.

Once again, like you're in this hyper competitive industry where expectations raise every year and you want to delight your consumers in a new way.

And get them to buy something, which logically, if you were an economist, you'd say this is a neurological purchase, like it's a passion-based purchase.

So you got to delight them and go bigger.

That's not a recipe for cutting back on your development or cutting back on your customer support.

That's a recipe on figuring out how you get more efficient so you can do more with the same.

I really hope I'm more correct on that than I was with NFTs.

I think what's happening with the video game industry is it's growing, but it's not growing like double digits.

It's growing kind of like mid-single digits, and it probably will continue to.

They're starting to suffer from more substitution, which is probably just, if you look at it in hindsight, it's just a different way of delivering video games.

but you have like this massive cost inflation for delivering kind of the amount of content.

Like if you want to develop a AAA video game, it's a thousand man years of effort minimum.

With an audience that's growing, you know, growing, but not growing leaps and bounds, with more kind of substitution or new categories, with inflation, which is going significantly faster than what your market is growing or what your pricing power can support, I think you have to think about things differently.

I think you have to think about like, hey, when you make a game,

Are you always going to go to San Francisco or Austin, Texas to recruit that team?

Or are you going to go to these fantastic areas of talent in Southeast Asia or China or Eastern Europe and pair them with the team who really understands the marketing question?

I think a lot of gamers don't like AI in games today, but I think eventually someone's going to figure out how to use AI in a way that's high quality and is fun and makes games better.