Chris Cocks

No.

But, you know, people were writing about the demise of the music industry back in 2000 with the rise of Napster.

And I think last I heard the music industry is more profitable than ever because they figured out a way through it.

What I think they should do and what I think will happen, I think is probably two different things.

So I think you have to accept what's going on and figure out a way to work with it rather than trying to work against it.

Because with AI and user-generated content, the genie's out of the bottle and it's not going back in.

You either accept that

And you figure out how you work with it or you don't accept that.

And I think it's probably going to be a negative for you, an even bigger negative for you if it's going to be a negative.

Yeah, I mean, I think going back to that acronym GEMSQUARE, gamified, entertainment-driven, multi-purchase, multi-generational.

I think Harry Potter is like a power brand that exemplifies all four of those aspects.

I can't share kind of like the research data we have, but certainly it's a very powerful multigenerational brand.

It's almost like a rite of passage for a lot of kids to read the stories or watch the movies.

With my kids, we spent three years for each of them reading the stories at bedtime.

And it was probably one of the nicest memories I have with them.

I go to theme parks.

I probably go to like three or four theme parks every year.

I'm a huge theme park fan and I don't do it professionally.

I do it because I'm a big nerd.

When you go to the Harry Potter worlds inside of Universal Studios, A, there's some of the best theme parks ever imagined and B,