Chris Cocks

Like it's all ages.

It's little kids holding stuffed owls, hedgehog owls to adults who have the Harry Potter glasses and like showing their school colors.

Go Slytherin, I suppose, in my case.

I just think it's something that is really powerful.

And, you know, to that prior question about AI and user-generated content, you know, when you have a brand that has an authentic connection with people and has a powerful kind of like core of lore and an authenticity associated with that, I think fans respect that.

You know, they might make other stuff, you know,

I saw a pretty cool Dinobots movie from probably made with Seedance 2.0 over the weekend.

It was pretty neat.

But people know what the authentic Michael Bay movies are.

People know what the authentic toys are.

I think when you have that and you have that power center like a Marvel does, like a Star Wars does, like a Harry Potter does.

Yeah, you need to protect it.

You need to make sure people are using it responsibly.

But I think you also need to have confidence in it that it will help drive you through these kind of sea changes.

And that's certainly kind of what I think.

Yeah.

I mean, for me, it's separating the art from the artist and going to kind of what the core fans want.

Yeah.

You know, I'm not going to get into the politics around it other than to say we very strongly support diversity and inclusion inside of Hasbro.

We're very proud of it and we're very proud of