Chris Dickey

So we are pre-revenue.

We're in beta.

We've been developing the product for about a year and a half.

We launched the beta product earlier this month, in fact, so July.

So it's free.

Anybody can come to the website, sign up for a free account.

Yeah, absolutely.

So I think those are fantastic tools.

I use them as well.

There's no reason you shouldn't be using either of those platforms.

However, it's important to recognize that what we're interested in is understanding what are all the potential touch points where a customer may find a brand in search.

And where those platforms fall short is they focus exclusively on how your website or your own domain is performing, which is just like one of many ways that a customer may find you.

There's like this massive kind of map of a customer journey where they might click on a review and that might be their very first touch point.

It might be an ad, maybe an e-commerce website.

Say you're selling shoes or something like that.

Someone like actually clicks on an Amazon link and Amazon's recommending your product.

I think the thing that I come from it, from the perspective of a PR agency, and we are always leveraging third-party endorsements to help promote our clients' products and services.

And that's essentially the first page of search is this really multi-channel mashup of different stuff like reviews and e-commerce and ads and Quora and questions and

You know, and, you know, the thing about, you know, innate H refs or, or a Moz or SEM rush is that they, they only tell you how your website is performing.

So for a page, like, you know, I'd like to throw out the term best fleece jackets.