Chris Dickey

Like it's a, it's a, has decent search volume.

It's obviously a very interested customer in buying a fleece jacket.

If you look, if you look up that keyword and you look at all the links on that page,

what you'll find is that there's not a single manufacturer link being elevated by Google.

And so if you want any presence on that page, you either have to buy it,

which is pretty expensive, or you have to earn it.

You have to earn some kind of media review or something like that.

So there's literally zero opportunity for an SEO on that page.

So what we're doing is we're providing the intelligence on where does your brand exist currently?

Who's talking about your brand?

And then what channel is it?

And so

I started this kind of quest with a simple question.

Where does my brand exist in search?

That question was not being answered.

That solution was not out there.

You can find out your website.

You can find out your advertising.

You couldn't just figure out how within this SERP, how are people finding my brand?

So Visibly actually looks at the content behind every single link on the page and identifies yes or no.