Chris Do

My guest is Chris Doe, the founder of The Future and the guy who's taught hundreds of thousands of creatives and builders how to actually know and charge what they're worth.

We're getting into the beliefs you have to break to stop selling yourself short and the framework that will change how you negotiate every single deal.

How could somebody train themselves to have this rich with money mindset if they didn't come from it?

I want to start with a move that I love from you, which is when you feel like a client or even a boss is not paying you what you're worth, you have an answer to that.

What's the Chris Doe move?

What about if you don't think you're getting paid enough by a client or a client is pushing back on your price?

Well, I was going to say it's the difference between hungry and thirsty too.

And I feel like people can smell you're too thirsty and you're out there kind of trying to get clients.

I need clients.

I need them.

As opposed to you're actually lucky to work with me.

And if you're good, that is true.

You know what else is interesting is once you get a really big organization, you have salespeople, right?

So right now we run a couple of companies.

These companies are pretty big.

We've got a ton of salespeople.

You have to hold the line and let's call it vibe or aura so high that those underneath you still can catch some of that.

Because what I've found is if you have any of that wiggle in you, any of that concern about your pricing, concern about your value, it bleeds down the business like a waterfall.

And so I think it's really good advice for somebody to think about as you build your business.

You've really got to hold a high, high standard because you're always going to be the standard bearer.