Chris Do

It's so good.

You have this line I love, which is, charging more is more ethical than charging less.

Tell me what you mean by that.

Great point.

Somebody listening right now is like, yes, Chris, this is exactly right.

This is where I want to go.

I don't know exactly how to price.

Like, what is your methodology for pricing?

And how would you tell someone who's struggling with putting a real price tag on what they do to go do it?

Why don't we say, let's say a creative industry.

You know what's so funny is I swear this morning, I was literally going back and forth with one of our portfolio companies.

And I'll show you.

The comment was, why would we ever justify our price?

And I basically say, I don't do discount businesses.

Like if you want to get discount advice, if you want to get discount investments, if you want to get discount product, there are plenty of people out there.

But I'm not your girl.

And so you should go and find what discount gets you.

And then you'll be back.

And so I love this because this is not normal.

Most people, one, it's very hard to push back.