Chris Do

Most people are not used to this idea of like, no, I'm not going to accept your frame.

You're sitting over here with a frame that says this price is unreasonable.

I'm actually going to push back on it and have a different perspective.

And so I think this is really, really useful for somebody who's like,

Oh, well, actually, let me throw in an extra this.

And we could discount here.

And there is this natural inclination to add more as opposed to stand on your less.

So I love your price justification.

What about in a situation where somebody comes to you and is like, I don't know what to charge my customers because I don't know what their budget is.

And so could I...

Do I do competitive shopping for a budget?

Do I just put out a bigger number than what I think some of my competitors even do?

How do you get to that first even bracket?

I think because of your experience doing so much creative work, which doesn't have a set price tag.

I mean, there's some cost of goods, but really it's not like making a truck, right?

So when you're making commercials for the biggest celebrities or companies in the world, and when you're making music videos, the price can kind of be whatever.

So you had to get really good at this in a way that a lot of entrepreneurs don't because they have set prices.

They think, well, a lamp costs 20 bucks and somebody has to break their frame.

And we were talking beforehand about fashion and how like previously I was like, I like your outfit.

And you were like, thanks.