Chris Dyer

And I've got case studies with NASA, Neiman Marcus, Gary Vaynerchuk's company, lots of different organizations in there to be able to help give good examples. Not just my companies, not just my experiences, but what are they doing with those particular pillars? It's really interesting. And then the third part is, and this is, I think, really interesting for anybody on any topic, culture aside.

And I've got case studies with NASA, Neiman Marcus, Gary Vaynerchuk's company, lots of different organizations in there to be able to help give good examples. Not just my companies, not just my experiences, but what are they doing with those particular pillars? It's really interesting. And then the third part is, and this is, I think, really interesting for anybody on any topic, culture aside.

Third part is like, how do you actually do change? So it's my little mini guidebook of, you know, change management. So if you have a big change management issue and right now your culture is fine, you could literally buy the book and just open up the last third. And that's going to give you the framework on how to get people to change change.

Third part is like, how do you actually do change? So it's my little mini guidebook of, you know, change management. So if you have a big change management issue and right now your culture is fine, you could literally buy the book and just open up the last third. And that's going to give you the framework on how to get people to change change.

Third part is like, how do you actually do change? So it's my little mini guidebook of, you know, change management. So if you have a big change management issue and right now your culture is fine, you could literally buy the book and just open up the last third. And that's going to give you the framework on how to get people to change change.

and not drag their feet and make it harder on you to really create that momentum you need to create.

and not drag their feet and make it harder on you to really create that momentum you need to create.

and not drag their feet and make it harder on you to really create that momentum you need to create.

I was going to do a case study on Uber because they really screwed up diversity.

I was going to do a case study on Uber because they really screwed up diversity.

I was going to do a case study on Uber because they really screwed up diversity.

They had a lot of problems for a while. Now, they ended up riding that ship, and they brought in some really key people to help them deal with this. But, I mean, they had a young boys club, essentially, right? They had sort of this tech bro thing going on for a period of time, and they had some real problems, and they had some lawsuits, and they had some real...

They had a lot of problems for a while. Now, they ended up riding that ship, and they brought in some really key people to help them deal with this. But, I mean, they had a young boys club, essentially, right? They had sort of this tech bro thing going on for a period of time, and they had some real problems, and they had some lawsuits, and they had some real...

They had a lot of problems for a while. Now, they ended up riding that ship, and they brought in some really key people to help them deal with this. But, I mean, they had a young boys club, essentially, right? They had sort of this tech bro thing going on for a period of time, and they had some real problems, and they had some lawsuits, and they had some real...

legitimate concerns for people that didn't fit that. This was years ago. And I remember people wouldn't drive with Uber. They would only drive with Lyft because they had heard about some of these real problems. I had kind of wanted to do a case study on them on what was going on with that. Shockingly, I couldn't get them to want to really talk about it.

legitimate concerns for people that didn't fit that. This was years ago. And I remember people wouldn't drive with Uber. They would only drive with Lyft because they had heard about some of these real problems. I had kind of wanted to do a case study on them on what was going on with that. Shockingly, I couldn't get them to want to really talk about it.

legitimate concerns for people that didn't fit that. This was years ago. And I remember people wouldn't drive with Uber. They would only drive with Lyft because they had heard about some of these real problems. I had kind of wanted to do a case study on them on what was going on with that. Shockingly, I couldn't get them to want to really talk about it.

I wanted to kind of show what their growth had been and show what they had done to try to right that ship. Um, they weren't interested in, um, I guess, bring some of that because they had kind of gotten over that PR hump, I think. So I think that would have been really, really interesting to have learned and see what they learned and what they had actually ended up doing.

I wanted to kind of show what their growth had been and show what they had done to try to right that ship. Um, they weren't interested in, um, I guess, bring some of that because they had kind of gotten over that PR hump, I think. So I think that would have been really, really interesting to have learned and see what they learned and what they had actually ended up doing.

I wanted to kind of show what their growth had been and show what they had done to try to right that ship. Um, they weren't interested in, um, I guess, bring some of that because they had kind of gotten over that PR hump, I think. So I think that would have been really, really interesting to have learned and see what they learned and what they had actually ended up doing.