Chris Gayomali

And

It just led to all sorts of problems when they got older, like miscarriages, depression.

There were some suicides, I believe, as well.

You know, it was it was really dark and it was all in pursuit of just more gold medals, you know, like why they were doing it was real, like sort of like Weapon X, dark, you know, comic book stuff that was actually happening with them.

And, you know.

With Enhance, it's like their whole thing is if we can drag all that stuff out of the shadows and do it in a controlled and, you know, honestly kind of conservative scientific environment where people are going to be closely monitored and their safety is top of mind, like we should be doing that.

And that's kind of part of their mission.

Totally.

Right, right, right.

You know, Ben Proud, who was the UK swimmer and silver medalist, he had a good perspective on it.

He was like, you know...

At least in some ways we are treated like racehorses, you know, like prized possessions, but at least we're being compensated for it.

And so that was like, you know, that's a big deal for them to be, you know, paid fairly for that.

for, you know, traversing basically into the unknown with all of this.

And, you know, Max Martin, the CEO, he had this analogy that I kept returning to, which is that Enhance is basically like Formula One.

The athletes are like the supercars, like the Ferraris and the Toyotas and all this stuff.

We're tinkering things here and there.

And eventually our hope is that like these little adjustments and little innovations like trickle down to the masses, which is how your Ford Fiesta gets anti-lock brakes at some point.

Yeah.

And, you know, like they're starting off with these three, you know, sports, which are, you know, like big Olympic events.