Chris Keena

And we did a promotion for them as well.

And we set up the pre-sale with the retailers and their online store.

and set up the events at the retailers.

So, you know, there's plenty of events happening every week now at retailers through Anthem.

The production, I suppose, would be a cost per unit based on volume.

But the retail price, I suppose, is averaging out at about €30.

So...

You know, I suppose the deal that we have with the bands, the bands make quite a chunk out of the 30 euro.

We're not looking for rights or licenses or anything like that.

So we encourage them to really get behind their online sales, but really get behind the retail sales as well, because the retailers will give them that profile across the retail databases, the social media.

So all in, like you're probably talking 50 to 100,000 people looking at these retailer social media accounts.

handles and newsletters and blogs.

So, yeah, there's definitely a margin to be made from online and merch, but there's also a nice margin to be made from retail plus the added advantage of all the marketing.

Yeah, so we met Madras Salik at Early Music Week last October and we got into a discussion with their managers about the vinyl release or the EP release in January and...

From there, we took it to the pre-sale and we were discussing the units and the forecasting of how many it might sell.

But as soon as that pre-sale went live, we could see the demand straight away from Spin Dizzy.

We did a green vinyl exclusive with them and the other retailers were selling away.

So I think we've ended up pressing over 4,000 units of Madra Solex EP and we invited them into the factory to do a performance as well on the floor which we recorded and broadcast through Instagram and YouTube and those Instagram over the first week of release, 23rd of January onwards, would have been viewed 60,000 times and then we're seeing that online sales coming through the store which were fulfilling.

So we also have a license to report the sales from the fulfillment into the chart so we

There's an added benefit there for the bands.