Chris Koerner

There's too many tools in a sense.

So we don't know how to tie them all together.

They also probably don't know...

Like, how much the law of abundance is a real thing, right?

People think business is a zero-sum game.

What does that mean?

Well, they think that things are oversaturated.

They'll have an idea for a product or a service, and then they'll get really excited, and then they'll go Google it, and then they'll see it exists, and they'll move on.

And when I do that and I see it exists, I'm like, yes, this is it.

Someone went to the front lines of the battlefield and validated this for me.

And then I'll go to the web archive.

I'll go to Whois, and I'll go look at what their website has looked like over the last decade, see where they started.

Maybe their product was $99.

Now it's like $49 every two months.

Interesting.

Okay.

I'll look at the copy of their headline.

I'll look at like how many tabs they have on their website.

Do they post their Instagram feed on?

I'll look at all these things and see how it's evolved over time and think, awesome.