Chris Koerner

And then the lifetime warranty allows them to charge a lot more than a competitor. And they crush it. So I just love the idea of copy pasting this exact value proposition in any other industries, such as sandals, flip flops, lifetime sandals. Same thing, right? You can go to AliExpress and buy nice looking flip flops for three to four dollars. Shipping is 50 cents to a dollar.

And then the lifetime warranty allows them to charge a lot more than a competitor. And they crush it. So I just love the idea of copy pasting this exact value proposition in any other industries, such as sandals, flip flops, lifetime sandals. Same thing, right? You can go to AliExpress and buy nice looking flip flops for three to four dollars. Shipping is 50 cents to a dollar.

Sell them for 50 to 70 dollars. You have amazing gross margins. You charge five dollars every time someone needs to replace them. The $5 covers the $3 in shipping and the $2 sandals. And you're great. So it's a whole business built around a lifetime warranty value prop in an industry where it doesn't exist today.

Sell them for 50 to 70 dollars. You have amazing gross margins. You charge five dollars every time someone needs to replace them. The $5 covers the $3 in shipping and the $2 sandals. And you're great. So it's a whole business built around a lifetime warranty value prop in an industry where it doesn't exist today.

Sell them for 50 to 70 dollars. You have amazing gross margins. You charge five dollars every time someone needs to replace them. The $5 covers the $3 in shipping and the $2 sandals. And you're great. So it's a whole business built around a lifetime warranty value prop in an industry where it doesn't exist today.

Yeah, I was going to say, what does it cost?

Yeah, I was going to say, what does it cost?

Yeah, I was going to say, what does it cost?

I'm just going to go ahead and... So I guess you just have to have made two purchases within 12 months.

I'm just going to go ahead and... So I guess you just have to have made two purchases within 12 months.

I'm just going to go ahead and... So I guess you just have to have made two purchases within 12 months.

Yeah, this is brilliant. Shady Rays was like, all right, here we've got 60% net margins. Well, I'd really like to have my cake and eat it too. How do I get more loyalty out of this? Maybe a little more recurring revenue. And they just launched this. It's bold, but I love it.

Yeah, this is brilliant. Shady Rays was like, all right, here we've got 60% net margins. Well, I'd really like to have my cake and eat it too. How do I get more loyalty out of this? Maybe a little more recurring revenue. And they just launched this. It's bold, but I love it.

Yeah, this is brilliant. Shady Rays was like, all right, here we've got 60% net margins. Well, I'd really like to have my cake and eat it too. How do I get more loyalty out of this? Maybe a little more recurring revenue. And they just launched this. It's bold, but I love it.

Want to hear the next one?

Want to hear the next one?

Want to hear the next one?

Oh, geez. Should I go for the Shopify or the Etsy one?

Oh, geez. Should I go for the Shopify or the Etsy one?

Oh, geez. Should I go for the Shopify or the Etsy one?