Chris Koerner

We travel a lot.

I've been married for 17 years.

We're a very close family.

We take a lot of trips.

We live in a good school district, but my kids go to public school, and we have everything we need and more, and we're very grateful for that.

What is the overt sort of underpinning mentality that's required for someone to be successful at starting businesses in the way that you've started them, starting these side hustles at volume and seeing success?

Is there like a foundational mentality or personality or character trait required before we get into the tactics?

I should say that the

The pain of your problem needs to be greater than how much you care about what people think about you.

It needs to get to that point.

Because by far, that is the biggest roadblock to success, is people caring too much about what people think about them.

And so they don't want to do the thing or they don't want to talk about doing the thing because some random person from high school follows them on Facebook and might comment something, right?

Which is really silly, but I've been there.

I get it, right?

If we can get over that, if we can just flip the switch in our brain that says people are thinking about me, people are caring about me, and just switch that to off.

We'll win, right?

Because the world is our oyster at that point.

And in terms of where we sit at this moment of time, with technology, with AI, with fast internet, with mobile phones, do you think this is the best time for people to start something, to start a side hustle or to try?

Every day that goes by, the timing gets better for people, right?

Things are getting more competitive, but there are more tools than ever.