Chris Koerner

Snail mail subscription businesses,

are what like physical box subscription businesses were five to 10 years ago.

It's literally just a letter with a stamp and you can send your own photography, your own poetry, letters.

My wife started one where she sends recipes.

It's like a cookbook club and she sends recipes to women and they cook it.

And every month has a theme, Greece, Italy, or whatever.

These are exploding right now, mostly driven by organic TikTok videos.

Her name's Hannah, she owns The Tiny Post and she writes like a letter, like a heartfelt letter about her, her life, whatever she finds important.

And then she puts stickers in there and like handmade artwork, nothing AI generated, like it's all real, it's all physical and that's an important part.

And she just like is documenting her life and sending things that are important to her to I think like 6,000 to 7,000 women every single month.

And they love it.

And her churn is like 2%.

Beautiful pink envelopes.

Yes, 10 bucks a month, 70% gross margins, 30% net.

And she went from zero to 60K MRR in seven months through like six TikTok videos.

All organic, no paid ad spend.

We're sick of emails.

More mail?

Who wants more mail?

We want mail.