Chris Koerner

We could put a McDonald's straw on it.

And occasionally we'll find something.

We'll get a bite.

Maybe we won't get another bite for another hour, but the bite is a signal.

And it's like,

Oh, there's something there.

Okay, let's try that again, but try this.

Or maybe let's just cast a hundred more times and then you get a fish and then you get a bigger fish.

And like the more you're out there, not just focusing on one type of fishing, but increasing your surface area and trying all kinds of different things, the more you learn.

Like the more you test and like now you have a bunch of sharks in the boat and you have this and you have this and you have all these options at your disposal.

We're eating shark tonight.

We're eating grouper.

We're eating snapper.

You have this amazing life that's dynamic and full of color and all these other awesome things are coming into play because you stayed out there and you didn't just do one thing.

You tried all these other things.

So that's how I look at business.

Like I'm out there on the ocean testing other things.

And even if I don't catch anything, it's fun.

And I think other people should try that too.

A lot of people want sexy stuff, don't they?