Chris Koerner

They want to build the next Facebook or they want to do a chat GPT or the AI app that does this, that and the other.

Do you think that's in part a trap for the average person to be aiming at sexy?

Yeah, because the fact that everyone wants sexy means the fact that the sexy things are the most competitive.

It's the exact reason why we should go as unsexy as possible because no one's looking at it.

And looking forward, Chris, is there anything that you're mulling over now in terms of new business ideas that you could give me?

Man, lately it's been about stuff I can launch with my content.

I love the phrase unfair advantage, right?

I will only start businesses today where I have an unfair advantage.

Everyone has an unfair advantage in something, right?

Even a 13-year-old has an unfair advantage.

They might know Roblox better than anyone, right?

So unfair advantage is not only for the rich or the wealthy or the elite or the most experienced or the PhDs, right?

So I try to start businesses where I have an unfair advantage.

And that might be because I can grow it with my content.

It might be because I have a bunch of friends in that space or have a unique knowledge or insight into that space.

So...

If I have a zillion ideas and a spreadsheet a mile long with a bunch of business ideas, the ones I'm most likely to start are the ones where I have an unfair advantage.

A right to win.

Yeah.

I have this phrase called mirage opportunity, which I use when I look at an industry that never seems to work for anybody, but seems so obvious.